A deeper look at the country music listener

The American Chronicle recently took an in-depth look at the country music consumer, with the goal of defining both the country music radio listener and consumer. Over 7,000 participants weighed in, giving the study a high statistical reliability.

They took these three things into consideration when trying to define the market:

1. Isolate, and if necessary, segment current core customers on relevant criteria
2. Among those remaining, segment on most relevant criteria to create various growth potential groups
3. Define and remove various groups of poor prospects

For the full report, read here.