A New Social Platform to Share Market Research

I came across this blog post today about a company called UnLtdWorld, a social networking site for entrepreneurs, that has a unique proposition. As the post describes it:
The platform will allow anyone logged into the network to access all the data behind the UnLtdWorld Research Lab for comparative and historical analysis. It will allow for real-time and dynamic use with other datasets, and within mash-ups and applications that can be deployed anywhere on the web.
This means, that companies and organizations will effectively have a focus group like statistics that are being updated constantly. Market research as it stands today is very time consuming and by the time the data is collected, may no longer be relevant. This will provide users the unique opportunity to have all of the information they need at their fingertips with the ability to manipulate the data as they require. The UnLtdWorld website states thee following as their goal:
UnLtdWorld aims to help build the capacity of social entrepreneurship, and enhance the efficiency of relations between social entrepreneurs, relevant stakeholders and the general public. We aim to do this mainly through the UnLtdWorld Research Lab, the world's most powerful mapping and graphing of social entrepreneurship, and of social and environmental issues.