A new way to look at customer segmentation

In a recent article at Convenience Store News, they look at the wavering loyalty of today's consumers. It's critical to retain loyal customers, as they are a dependable, high profit segment.

They provided a few key ways to segment your customers and create loyalty among your regular customers:

-- Identify key customer segments
-- Create target groups of similar segments
-- Prospect for look-alikes in target markets and your customer database
-- Deliver differentiated messages and experiences
-- Implement the approach throughout the departments within your organization
-- Measure the effectiveness and adjust your strategy