Samantha Steffens

Senior Procurement Category Manager at Coca-Cola Beverages Africa (CCBA)

Speaker

Samantha Steffens is a Senior Procurement Category Manager for Coca-Cola Beverages Africa (CCBA), responsible for the strategic procurement of ingredients, of which sugar is one of the main categories. CCBA is a manufacturer and distributor of more than thirty different brands, with a vision to refresh Africa and create shared value. CCBA have an inclusive business culture that reflects their African identity.

Samantha is a Procurement and Supply Chain Professional with greater than 25 years of global experience of managing procurement processes, negotiating contracts, and optimizing supply chain operations in FMCG, manufacturing, and motor industry. She has extensive experience in sustainable sourcing, supplier management, digital transformation, and integrating procurement strategies with ESG objectives. She is skilled at influencing complex organizations, leading diverse teams, cross-functional collaboration, and delivering operational excellence through innovation and automation.