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AG Lafley talks about consumer insight

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At the Front End of Innovation website, we've recently added the second part of AG Lafley's keynote talk from the 2008 FEI US event. We invite you to watch. Part two focuses on how Proctor and Gamble and AG Lafley got reacquainted with their customers, and began to create new products according to what they observed in the natural environment of their customers.

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FEI USA: Front End of Innovation

28 - 29 Oct 2020
FEI Presents: Leading Innovation in a Digital World
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