Enlighten, inspire, and learn to build a culture of innovation that disrupts your industry.

AG Lafley talks about consumer insight

Share this article

At the Front End of Innovation website, we've recently added the second part of AG Lafley's keynote talk from the 2008 FEI US event. We invite you to watch. Part two focuses on how Proctor and Gamble and AG Lafley got reacquainted with their customers, and began to create new products according to what they observed in the natural environment of their customers.

Share this article

Upcoming event

FEI USA: Front End of Innovation

28 - 30 Jul 2020, Boston, MA
TRANSFORM. DISRUPT. BREAK-THROUGH.
Go to site