Aligning Marketing Communications with PR to Operate as Strategic Partners

The Aligning Marketing Communications with PR to Operate as Strategic Partners is an executive-level Informa Connect Academy programme that connects Marketing, Public Relations, Brand and Corporate Communications to organisational strategy, governance, performance and long-term reputation. Unlike traditional Marketing or PR training focused on technical execution, it takes an organisational perspective and gives participants practical frameworks they can apply immediately.
Participants learn to create a unified communication direction, strengthen collaboration across functions and connect communication activities to measurable organisational outcomes. The course combines executive discussions, organisational assessments, simulations, case studies and applied workshops.

• Integrated Marketing Communications: Align Marketing, PR, Brand and Corporate Communications with organisational strategy so every function works to one agreed set of priorities and objectives.
• Executive Communication Training: Demonstrate the business impact and value of communication activities through meaningful KPIs and executive-level performance dashboards built for leadership.
• Reputation Management Training: Strengthen stakeholder confidence, organisational reputation and public trust by treating reputation as a measurable asset rather than a communications by-product.
• Communication Governance Framework: Establish clear governance, roles, responsibilities and decision-making processes, eliminating conflicting or fragmented messages across departments.

• Strategic Communications Training: Align Marketing, PR and Corporate Communications with organisational objectives and build communication strategies that support transformation and Vision 2030 priorities.
• Stakeholder Engagement Training: Anticipate and manage reputational risks while strengthening stakeholder trust, mapping expectations across customer, citizen and investor audiences.
• Crisis Communication Training: Plan crisis communication, lead executive messaging under pressure and manage post-crisis recovery so reputational risk is identified and contained early.
• Social Listening Training: Leverage AI, analytics and digital intelligence, including media monitoring, social listening and predictive analytics, to support data-driven executive decision-making.
• Corporate Communications Training: Design executive dashboards and integrated performance measurement frameworks that connect marketing, PR, reputation and business outcomes in one view.

Download the course brochure for the full module-by-module outline.

This course is designed for an executive level audience in large organisations, government entities, giga projects and ministries.

• Marketing Communications Directors: Marketing Directors and Brand Directors who own messaging, campaigns and brand positioning.
• Public Relations Leaders: PR Leaders accountable for media relations, reputation and public trust.
• Corporate Communications Heads: Heads coordinating internal and external messaging across departments and entities.
• Communications Strategy Teams: Strategy and Transformation Teams aligning communication priorities with organisational objectives.
• Government Communication Leaders: Executive leaders responsible for Marketing, PR and Corporate Communications in public entities.

You must meet two criteria to be eligible for an Informa Connect Academy Certificate of Completion:

• Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than two hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Learners are required to complete the end-of-course assessment with a pass mark of 70% or above

If you do not meet these criteria, you will receive an Informa Connect Academy Certificate of Attendance. If you have not attended all of the course, the Certificate will clearly state the number of hours you attended.

Yes, the Aligning Marketing Communications with PR to Operate as Strategic Partners can be fully customised to meet the specific requirements of your organisation or team. Informa Connect Academy offers tailored learning solutions, which include the following approaches:

• Bespoke Training: Programmes designed exclusively for your organisation, utilising traditional classroom, blended, or online learning models.
• Multi-Lingual Delivery: The training can be delivered in different languages to best suit your team.
• Executive Coaching: Specialised training targeted for current and future leaders or managers.
• Consultancy Services: Direct access to subject matter experts and global consulting networks to address your specific corporate challenges.

Contact our team at cts@informa.com

We are part of Informa, a global FTSE 100 business with a network of trusted brands in specialist markets and more than 11,000 colleagues working in more than 30 countries. Informa Connect Academy builds on all the expertise that Informa Connect offers, responding to the needs and aspirations of students, industry professionals, and educational partners.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge.

Informa Connect Academy offers professional training across 18 sectors, including energy, finance, HR, leadership, project management, procurement, technology, strategy and risk. Courses are delivered in person across the UK, Europe, the Middle East and APAC, as well as live online, on demand or tailored to your organisation. Many courses are certified by internationally recognised professional bodies, helping learners gain respected credentials and advance their careers.

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• Finance & Audit, Risk and Governance
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