This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Market Research
search
Insight and Ingenuity

All purpose products

Posted by on 07 November 2008
Share this article

I came across this interesting post at Insight & Ingenuity, which poses a great question. Can you have a product on the market without targeting it at one specific customer base? They think that if it's positioned right, it could work, but only if the customers connect with the brand. In this case, it's important for a company to reach out to the customers and find out what really matters to them.

Do you agree with this? Can we come up with one product that suits an entire market?

Note: The title of this post has been updated

Share this article