Apple Does "No Market Research"

Jeffrey Henning of Vovici.com reports that Apple does not do market research, quoting Steve Jobs "We do no market research. We don't hire consultants. The only consultants I've ever hired in my 10 years is one firm to analyze Gateway's retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products."

Your organization is not Apple but perhaps, as we conduct market research we can take a few cues from Apple--make products that you'd like to have. What appeals to you about the product or service that you're selling, how can you make it even better?

Apple Does "No Market Research", So You Don't Have To Either