Agenda - Main Conference Day 2 | Asia International Coffee Conference

09:00 - 09:30

Welcome Coffee

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Regional Trends in Asia Pacific

09:30 - 09:45

Chair’s Opening Remarks

Judy Ganes - President & Co-Founder, J Ganes Consulting LLC

09:45 - 10:15

ASEAN Coffee Appreciation Protocol (ACAP)

The vision and development of ACAP and its significance for ASEAN’s coffee identity.
A deep dive into select modules—such as Brewing or Skills Appreciation—for practical relevance.
How ACAP strengthens market access, quality assurance, and consumer engagement across Southeast Asia.

Justin Metcalf - Director and Chief Education Officer, ASEAN Coffee Institute

10:15 - 10:45

Spotlight on Philippines

Rare Varietal Diversity: Insights into the Philippines as one of the few countries globally producing all four commercially viable coffee varieties (Arabica, Robusta, Excelsa, and Liberica/Barako)
Strategic understanding of the Philippines' position as the world's fourth-largest coffee importer.
Understanding the rapidly evolving Filipino coffee culture and consumption patterns.

Pacita Juan - Chairperson, Philippine Coffee Board

10:45 - 11:15

China Coffee Market

Li Hongfang - Founder & CEO, Sinocafe Ltd

11:15 - 11:30

Questions

11:30 - 12:00

Networking Break

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Regional Trends in Asia Pacific, Continued

12:00 - 12:30

Sustainability and Trade within the Myanmar Coffee Market

Myo Aye - Chairman, Myanmar Coffee Association

12:30 - 13:00

Indonesia’s Evolving Role in the Regional Coffee Supply Chain

Mukesh Kumar - Director & CEO, PT Garuda Agung Resources (GAR)

13:00 - 13:15

Questions

13:15 - 14:30

Lunch & Networking Break

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Strengthening Public-Private Partnerships

14:30 - 15:00

The role of development capital in supporting private sector sustainability initiatives

Brett Sutton - Senior Agribusiness Climate-Smart Agriculture Advisor, Asian Development Bank
Tushna Dora - Senior Investment Specialist – Agribusiness, Asian Development Bank

15:00 - 15:30

How to Build Effective Coffee Co-operatives

Ensuring ethnic minority women can participate equally in the coffee value chain.
Addressing labor division challenges by collaborating with ethnic minority communities such as Vietnam's women's
union network.
The challenge of changing traditional cultivation methods.
Creating supportive environments for women to generate income and improve their decision-making power.

Gideon Balasingam - Manager, MEL and ICT, Fairtrade NAPP (Asia Pacific)

15:30 - 16:15

Cultivating Sustainable Change: Financial Innovation for Vietnamese Smallholders

Best Practices in PPP: Collaborative models for supporting smallholder farmers in climate change resilience.
A case study on early-stage pilot projects by Rainforest Alliance and Rabobank; offering promising frameworks for smallholders like collaborative lending models with financial incentives to drive sustainable practices.
The crucial role of corporations in promoting sustainable and social benefits.
Scaling up PPI (Public-Private Initiatives) from district to provincial level: focusing on policy development, traceability systems, and trust-building

Thiet Nguyen - Vietnam Country Director, Rainforest Alliance
Phuc To - Research Fellow & Senior Policy Analyst, The Australian National University & Forest Trends Association
Huong Le Thi Thu - Project Manager and Senior Agri-business Advisor, SNV

16:15 - 16:30

Questions

16:30 - 16:35

Chair’s Closing Remarks

Judy Ganes - President & Co-Founder, J Ganes Consulting LLC

16:35 - 16:40

End of Conference

Main Conference Day 2Wednesday, 3 December 2025

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