Li Hongfang

Founder & CEO at Sinocafe Ltd

Speaker

Mr. Li Hongfang is the co-founder and CEO of Sinocafe. He is also a certified Q-grader (a professional coffee grader).

Mr. Li, originally from Guizhou, has resided in the Pu'er region of Yunnan, China for over 40 years, where Sinocafe is based.

He started his career in the coffee industry by working for Nestlé as an interpreter in 1996, eventually becoming a manager and then a farm manager, gaining significant experience before establishing his own company.

He founded Sinocafe to address the lack of recognized Chinese coffee brands in the market.