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Gen Y

Being green important to customers

Posted by on 02 January 2009
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At the B2B Blog, they reveal the latest studies about how consumers are looking at the new green revolution. Of the customers surveyed, three in four have defined themselves as green, and 57% of those have made a green purchase within the past six months. The younger generation, those age 18 - 34, 24% believe that it's trendy to be green. What is your company doing to capture this new trend?

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