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Marketing Minds Research

Benefits of Online Surveys

Posted by on 04 August 2008
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The benefits of the internet have blossomed throughout the past decade. One area the internet is making much more efficient, is data collection for market research. According to this case study at Marketing Minds Research, they have found that better research comes when research is polled online. They also found that the following proved to be benefits when gathering data online: faster results, less expensive, the ability to affordably interview lots of people, better customer insights, better reach, better targeting, better respondent selection, easy to get verbatim comments, able to use multi media, to ensure respondents answer in context, more comprehensive, fewer drop-outs, greater relevancy, no "interviewer effect", and avoiding diminishing returns on research investment.

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