Bio-Logical Insights: Sensory Emotive Effectiveness in Marketing
We'd like to invite you to attend Bio-Logical Insights: Sensory Emotive Effectiveness in Marketing webinar. Dan Hill, President of Sensory Logic and keynote speaker at the 2008 Market Research Event will be our featured speaker. Register to view the webinar on Thursday, July 24th from 2:00 to 3:00 pm eastern standard time. About the presentation
Too often, marketing materials suffer from an insider perspective. The company is so caught up in the messaging, for instance, that it fails to recognize what will and won't catch people's attention and when too much is definitely too much. In turn, the advertising agency creatives run the risk of getting so close to their execution that how the visuals and lay-out. About the Speaker
Dan Hill. President
Sensory Logic
Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience running his scientific emotional insight consultancy: Sensory Logic, Inc. Inspired by breakthroughs in brain science and facial coding, which correlates facial expressions to specific emotions, Dan challenges traditional ideas of understanding and measuring people's decision-making process for consumer insight testing. Recognizing that the body doesn't lie, Sensory Logic utilizes both verbal and non-verbal methods and has developed a systematic approach that accurately reflects the new scientific model that intuitive, and often subconscious, experiences drive consumers toward decisions that eventually determine a company's market share and profits. During this Webinar, you will learn how to:
- What are 3 keys to making gaze activity work in your favor?
- How fast does the eye move in connecting the dots of a given layout?
- Other visual, layout design principles of aid in making advertising more effective.
- What are the core motivations that draw people in?
- What causes the greatest amount of interest/resistance? This is a Market Research Event sponsored webinar. The Market Research Event will be October 13 ' 16, 2008 in Anaheim, California. Register for this web seminar here: https://www1.gotomeeting.com/register/658191493