This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Market Research
search
Web Seminar

Bio-Logical Insights: Sensory Emotive Effectiveness in Marketing

Posted by on 23 July 2008
Share this article

Just a quick reminder to register for the free webinar that Dan Hill, keynote speaker for The Market Research Event 2008 and president of Sensory Logic, will be presenting on Thursday, July 24th from 2:00 to 3:00 pm eastern standard time. Here's a quick synopsis of what he will be presenting on and what you can expect to learn from it: Too often, marketing materials suffer from an insider perspective. A company becomes so caught up in the messaging, for instance, that it fails to recognize what will and won't catch people's attention, and when too much is definitely too much. In turn, the advertising agency creatives run the risk of getting so close to their execution that how the visuals and lay-out will play for people gets lost. And sometimes, the agency understands better or differently from the target market what the client is trying to communicate.

This webinar tries to help both parties out. It seeks to back up and take consumers' point of view. What will they notice? What's the window of opportunity and the guidelines for getting attention? What kind of underlying emotional benefits are key to address? Learn about these key insights and more in this presentation.
What you will learn:
- What are 3 keys to making gaze activity work in your favor?
- How fast does the eye move in connecting the dots of a given layout?
- What visual, layout design principles help in making advertising more effective?
- What are the core motivations that draw people in?
Register for this webinar, and don't forget to hear Dan Hill, the recipient of the Speaker of the Year award for 2007 by Minnesota Meetings, speak at The Market Research Event 2008 on October 13 ' 16, 2008 in Anaheim, California.

Share this article