Applied market research
Blu-ray Sales Historically Higher than DVD
According to market research by CEA, Blu-ray disc players have historically sold faster than their DVD counterparts. By looking at the slow rise to DVDs, its apparent that the Blu-ray's ascent into the entertainment vehicle du jour has happened much faster than previously thought. This can be due to the lowering cost in Blu-ray players and the capability by PlayStation to play the Blu-ray discs. Check out the article here and give us your thoughts.