Boeing, Dell & University of California Share Knowing When to Challenge the Research

An end user of research has the responsibility to spot inaccuracies and opportunities that aren't yet uncovered. But how can they do that as an untrained researcher?

The Market Research Event...for Non Research Leaders is the first conference of its kind for non market research leaders. As a user, they allocate budget - but are not a career researchers and therefore, they want to explore alternatives, understand different methodologies and tools and know how to get more from the investment. Download the brochure to find out more.

Join a Chief Engineer from Boeing, a Professor of Marketing from California State University San Marcos and a Creative Director from Dell at The Market Research Event...for Non Research Leaders, as they share how to master the "challenger role" - knowing when and how to challenge the research. Hear best practices on asking the right questions and analyzing research reports.

In addition to Mastering the Challenger Role, The Market Research Event...for Non Research Leaders will also cover:

• ' The Value Proposition... Getting the most from your research
• ' Methodology Assessment... Behind the curtain of what to use, when and the limitations
• ' Collaboration... Redesigning your relationship with vendors, suppliers and internal teams
• ' Leveraging Research... You have a finding, now what?

And more, download the brochure for the full agenda and session details.

There's nothing else like this anywhere for your non-research colleagues. We hope to see you in Boca Raton this November.

The Market Research Event for Non Research Leaders is co-located with The Market Research Event, November 12-14, 2012 at the Boca Raton Resort & Club in Boca Raton, FL. With shared keynote sessions and receptions, this unique opportunity will not only empower your end users with hugely valuable knowledge, but will provide a great opportunity for you to strengthen your own working relationships with your team. As a reader of this blog, when you or a non-market research colleague register to join us, you save 15% off the standard rate when you mention code NMRL12BLOG. If you have any questions about this year's event, feel free to contact Jennifer Pereira.