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Bringing Brands Back to Life Through Innovation

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According to this article in BusinessWeek Imation, a leader in recordable compact discs, has spent a lot of time over the past coupe of years rejuvenating Memorex as a line of consumer electronics as well as the Imation brand itself.

Mark Lucas, soon to be CEO of Imation, mentions that Imation is "pedaling as fast as we can to demonstrate improvements in our performance."The company has expanded its Memorex brand by offering Wii accessories as well as speakers, turntables, and other audio gear. Will this revival strategy work for Imation? That seems to be the bigger question.

Looks like only time will tell.

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