Yaqub Baiani

Head of Consumer Digital Product & Design at 7-Eleven

Speaker

Yaqub Baiani is the Head of Consumer Digital Product & Design at 7-Eleven, Inc. Yaqub leads the digital ecosystem for all customer facing products including 7-Eleven App, 7NOW App, Speedway App, 7Rewards, Speedy Rewards, 7-Eleven Gold Pass, R&D, Mar-Tech & RMN, Online Payments, Digital Wallet, Mobile Checkout, Fuel Loyalty, Digital Operations and more. In his role, he is responsible for building and launching new digital experiences, features and capabilities for both customers as well as franchisees. Those experiences help to grow the overall member base, scan rate, merchandise sales, basket size, repeat customers and customer satisfaction.

Prior to joining 7-Eleven, Yaqub was Sr. Manager of Digital Product Management at Capital One where he led Machine Learning and the At-Home experience for the flagship product, Auto Navigator. Yaqub has an extensive background creating meaningful product experiences by leveraging human-centered design, customer back problem solving, journey mapping, blueprinting and digital innovation.

Yaqub is an avid traveler, has a passion for JDM cars, and his favorite place to visit is Japan. Yaqub holds an MBA in Business Management and Operations Management from St. Edwards University in Austin, TX and a BA in Business and Chemistry from Austin College in Sherman, TX.