AdAction brings third-party mobile gaming directly into retailer loyalty programs, creating a new way for members to earn rewards while driving incremental revenue and engagement for retailers. Our no-cost, advertiser-funded solution creates interactive reasons for members to engage between transactions, helping increase app usage, visit frequency, basket size, and retention. Retailers can offer points, fuel savings, or in-store rewards while unlocking valuable second-party engagement data, all without added discounting or margin pressure. AdAction adds a scalable new engagement and monetization channel that complements and extends the value of existing loyalty programs.