Capture Insights in Real-Time at Technology Driven MR
John Dick of CivicScience says that "consumer opinions are changing faster than they have ever before. Quarterly or monthly research is stale by the time the report is printed. We need to find new ways to measure consumer sentiment in real-time or we'll just be guessing."
What are you doing to capture insights in real time to understand your consumer in the moment?
Consistent with the quality of TMRE, Technology Driven Market Research delivers real-world experience-based presentations from the industry leaders and big brands together, sharing the tools and technologies that are being used NOW and those in the future to more clearly understand consumer behavior.
Featured sessions include:
* Avatar 3D Comes to the Store Aisle
* The Future of Market Research in 2015
* App Based Mobile Research Panel
Download the brochure to see the full agenda and session details.
Join us this May 2-3, 2011; in Chicago at the Technology Driven Market Research Event as we discuss, explore and debate the latest technologies and the resulting impact they are having on the market research industry. As a reader of The Market Research Event's Blog, we're offering you an exclusive discount of 15% off the standard price when using discount code TDMR11Blog. If you have any questions about this event, feel free to contact Jennifer Pereira at jpereira@iirusa.com. Register here.