Learn how to leverage data to make sound business decisions

Why Attend?

By attending the course, you will learn what data is, and how to leverage data analysis techniques to improve operational and strategic decision-making. You will understand the fundamentals of data and data analysis, allowing you to apply the correct techniques based on the type of problem and type of data you deal with.

You will be able to understand and evaluate when to use data, and which statistical tools to use to produce specific outcomes. Your analysis will be underpinned by an understanding of the correct use of the right data visualisation techniques. Given that the lens of the course is in the context of business decision-making, the course is geared to ensuring you can learn how to leverage data to make sound business decisions.

Benefits Of Attending

• Understand the fundamentals of data and data analysis
• Apply the right tools to enable impactful data analysis
• Produce insights to complement and enhance business cases
• Understand how to move from uncertainty to a usable probability
• Learn how to measure impact of your data analytics

Learning Objectives

1. decisions. They should recognize the value of leveraging data to gain insights and improve operational and strategic decision-making.

2. Learn the fundamentals of data and data analysis: Students should acquire a solid foundation in the fundamentals of data, including types of data (e.g., qualitative, quantitative), data collection methods, data cleaning and preparation, and data quality assessment. They should also learn various data analysis techniques and understand how to choose the appropriate technique based on the problem and data type.

3. Identify when and how to use data: Students should develop the ability to identify situations where data analysis can be beneficial for decision-making. They should understand how to frame business problems in a way that can be addressed through data analysis. They should also learn how to evaluate and select the relevant data sources to obtain meaningful insights.

Who Should Attend

Middle managers who are tasked with managing, using and leveraging data and data analytics insights for business impact will benefit from attending. Professionals at middle management require data skills to: firstly, transition from middle to senior management; and secondly to make evidence-based decisions to ensure business objectives and strategy development imperatives are met.

Course Information

Delegates can earn up to 30 CPEs

Course Methodology

The course will be a mix of both theoretical understanding and practical application. It will be highly interactive using a range of video clips, case studies, discussions and the generation of data stories that enable business case support and decision-making. Participants will share their experiences through both in class and small group discussions.

Delivered by Manoj

Manoj Chiba is a management professional with extensive experience in consulting and data analysis. He is also a non-executive director and academic lecturer.

Certified by CPD UK

The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement