Certificate in Planning & Running Successful PR Campaigns
Gain an understanding of the right processes with a fully integrated simulative approach to PR campaigns and campaign design.
Sign Up for Our Professional Certificate in Planning & Running Successful PR Campaigns Training
Identify key objectives for a Public Relations (PR) campaign
Course Overview
Well - planned and executed PR campaigns can drive strategic organisational change, shape public perceptions and enhance brand reputation with key stakeholders. Carefully designed can also prove to be a cost-effective means of positively influencing and increasing stakeholder value for an organisation. With a strategic approach right from the conception phase to budgeting, and from choosing and leading a good team, to managing the overall execution of the campaign, this course will provide step-by-step guidance to effectively plan and execute a knockout PR campaign.
Benefits of Attending
- Identify key objectives for a Public Relations (PR) campaign
- Conceive, create and oversee the campaign execution like a thorough professional
- Successfully manage staff, budgets and external stakeholders throughout entire campaign
- Control and ensure the outcomes set by the PR campaign objectives
Competencies
- Planning and organising
- Leading and directing
- Analysing and evaluating
- Inspiring and building rapport
- Communication skills
Run this course in-house
Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.
Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models
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Who Should Attend?
- General Managers, Department heads or In-house Public Relations Managers, Communications and Marketing Managers that deal with a company/organisations’ reputation, strategic communication and overall all image management
- Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist subcontractors
- Senior managers responsible for the strategic use of Public Relations
Course Methodology
The practical exchange will help prepare each participant to better handle high pressure situations, with an attention to detail, addressing budgeting woes and team building specifically targeted at PR campaigns. Participants will also have plenty opportunity to discuss their challenges and share their experiences.
Certification Criteria
You must meet two criteria to be eligible for an Informa Connect Academy Certificate of Completion:
- Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than 2 hours of the course sessions, you will not be eligible to sit the course assessment
- Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities
Learn More About This Training Course
Delivered by Alison Campbell
A seasoned professional and dynamic leader, Alison brings a visionary approach to executive training, public speaking, and coaching. Predominately working in the financial services, Oil & Gas, and pharmaceutical sectors, advancing from regional management to national directorship roles.
Certified by CPD UK
The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.
Run this course in-house
For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requiremen