Why Attend?

Well - planned and executed PR campaigns can drive strategic organisational change, shape public perceptions and enhance brand reputation with key stakeholders. Carefully designed can also prove to be a cost-effective means of positively influencing and increasing stakeholder value for an organisation. With a strategic approach right from the conception phase to budgeting, and from choosing and leading a good team, to managing the overall execution of the campaign, this course will provide step-by-step guidance to effectively plan and execute a knockout PR campaign.

Benefits of Attending

• Identify key objectives for a Public Relations (PR) campaign
• Conceive, create and oversee the campaign execution like a thorough professional
• Successfully manage staff, budgets and external stakeholders throughout entire campaign
• Control and ensure the outcomes set by the PR campaign objectives

Competencies

1. Planning and organising
2. Leading and directing
3. Analysing and evaluating
4. Inspiring and building rapport
5. Communication skills

Who Should Attend

• General Managers, Department heads or In-house Public Relations Managers, Communications and Marketing Managers that deal with a company/organisations’ reputation, strategic communication and overall all image management
• Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist subcontractors
• Senior managers responsible for the strategic use of Public Relations

Course Methodology

The practical exchange will help prepare each participant to better handle high pressure situations, with an attention to detail, addressing budgeting woes and team building specifically targeted at PR campaigns. Participants will also have plenty opportunity to discuss their challenges and share their experiences.

Course Requirements

• Satisfactory attendance - delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course assessment
• Successful completion of the course assessment

Delivered by Alison Campbell

A professional, dynamic, and visionary trainer, coach, Chairperson, public speaker, and business consultant.

Certified by CPD UK

The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requiremen