Attendees
WHO SHOULD ATTEND
This advanced-level course is specifically designed for Brand Managers, Marketing Directors and Vice Presidents of Marketing who are already familiar with the basics but are keen to create more impactful commercial plans. The concepts, processes and tools shared on this programme are those used by successful multinational corporations from around the globe across a huge variety of business categories and sectors in both consumer goods and business-to-business settings.
The course will also prove greatly beneficial to those in customer-facing roles such as Sales or Customer Services, together with others who wish to understand the importance of a customer focus such as Finance and Human Resources.
Senior leaders will leave confident to challenge, coach and mentor.
Competencies covered in this Strategy Marketing Planning course include (but are not limited to):
Customer Focus, Market Analysis, Strategic Prioritisation, Objective Setting, Excellence in Execution, and Real-time Optimisation.
COURSE REQUIREMENTS AND CERTIFICATES
Delegates must meet two criteria to be eligible for an Informa Certificate of Completion for a course:
• Satisfactory attendance – delegates must attend all sessions of the course.
Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course exam.
• Successful completion of the course assessment.
Delegates who do not meet these criteria will receive an Informa Certificate of Attendance. If delegates have not attended all sessions, the Certificate will clearly state the number of hours attended.
COURSE METHODOLOGY
This course is highly practical and very hands-on. Delegates will be grouped in small table teams. They will apply each topic element of the curriculum on a case study that has been chosen to work equally well for B2B or B2C attendees. The teams will compete to create a powerful strategic plan for the case and will make a presentation. The content is highly engaging, with global examples, together with a series of interactive exercises, and videos. In addition, the use of quizzes, learning reviews, and physical mnemonics will ensure that memorisation of each core subject is maximised. Individual attendee coaching from an experienced mentor will ensure that every attendee benefit from his in-depth international experience and expertise.
TARGETED COMPETENCY
Customer Focus, Market Analysis, Strategic Prioritisation, Objective Setting, Excellence in Execution, and Real-time Optimisation