AIPMM - Certified Brand Manager (CBM)

Course Overview

Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving over time, the key organisational interfaces, and the use of the classical marketing “Ps” to strengthen your brand. You will explore the different levels of your brand (e.g. elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.

Benefits Of Attending

• Increase your effectiveness as a brand manager and receive the industry certification, “Certified Brand Manager” from AIPMM
• Strengthen your brand to develop and maintain deeper, longer lasting relationships with your customers
• Position your brand to make it relevant, distinct and engaging for your target customers

Learning Objectives

The certification exam is designed to test general business knowledge, including topics that are not covered on the course. The course covers certain topics such as Digital Media and Social Media in the role they play in branding. We encourage delegates seeking in-depth treatment of these topics to contact Informa Connect for further details on ourother related courses.

Who Should Attend

• Brand managers and those responsible for managing the function
• Marketing managers
• Product managers, product marketing managers and others leveraging their brand when marketing products
• Business managers and others wanting to become more knowledgeable about the role of their brand

Attendance

Delegates must meet two criteria to be eligible for an AIPMM Certificate of Completion for a course:

• Satisfactory attendance - delegates must attend all sessions of the course. Delegates who miss more than 1 hour of the course sessions will not be eligible to sit the course exam
• Successful completion of the course exam

Delivered by Darren

Darren specialises in helping brands drive growth and retain relevance through brand experiences. Darren’s 25+ years of global experience spans Europe, the Middle East and Asia Pacific. Some of the brands that he has helped are Johnson & Johnson, Roche Diagnostics, Dubai Properties, FUJIFILM, Nikon, Orange, and PepsiCo.

Certified by AIPMM

The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organisation of product managers, brand managers, product marketing managers and other individuals responsible For guiding their organisations and clients through a constantly changing business landscape.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement