AIPMM - Certified Brand Manager (CBM)

Course Overview

Certified Brand Manager™ – Elevate Your Brand, Elevate Your Career

The Certified Brand Manager™ programme is your gateway to mastering the art and science of brand management. This intensive course delves deep into the critical roles and responsibilities of a brand manager, equipping you with the knowledge and skills to strengthen brand identity, enhance customer relationships, and drive long-term business success.

You will explore key organisational interfaces that influence brand performance and gain a strategic understanding of branding elements—such as brand attributes, personality, and core values—that contribute to market dominance.

Benefits Of Attending

• Define key brand management concepts, including brand equity, brand positioning, and brand architecture
• Identify the critical roles and responsibilities of a Certified Brand Manager within an organisation
• Analyse the impact of brand elements—such as personality, attributes, and values—on customer perception and loyalty
• Evaluate brand performance using key metrics and industry-standard frameworks
• Apply proven strategies to enhance brand equity and maximise long-term value

Prerequisites

There are no formal prerequisites to join this course. However, if you have a background in business and several years of experience, you are more likely to achieve higher exam scores. That said, the course and exam have proven to be valuable even for those with just a few months of experience, providing a strong foundation in brand management. Additionally, if you are already experienced, you will gain advanced tools and strategies to take your expertise even further.

Who Should Attend

The AIPMM Certified Brand Manager™ course is ideal for professionals responsible for building, managing, and growing a brand’s market presence. It is designed for individuals seeking to strengthen their strategic brand management skills and gain industry-recognised certification. Ideal job roles include:

• Brand Managers - Looking to refine their skills and gain a globally recognised certification
• Product Managers - Seeking to integrate strong brand strategies into product marketing
• Marketing Managers and Directors - Wanting to enhance brand positioning and customer engagement strategies
• Digital Marketing Professionals - Focused on building brand presence across digital channels

Certification Criteria

You must meet two criteria to be eligible for an AIPMM/Informa Connect Academy Certificate of Completion for a course:

• Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than 2 hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities