AIPMM - Certified Brand Manager (CBM)

Course Overview

Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving over time, the key organisational interfaces, and the use of the classical marketing “Ps” to strengthen your brand. You will explore the different levels of your brand (e.g. elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.

Prerequisites

Candidates with an education in business and several years of experience generally score higher on the exam than those with minimal experience, but the course and exam have been proven to be useful introductions for those with as little as several months of experience in the function. For those with less experience, there is a supplemental section in the course material that reviews many of the basics.

Learning Objectives

The AIPMM has a primary objective to provide educational programmes and the standards of excellence necessary for a product or brand professional to achieve professional recognition. Through the Certified Brand Manager course, individuals have the opportunity to pursue continuing education and increase industry involvement and industry-wide recognition by achieving the certified designation.

Who Should Attend

This course is ideal for people who wish to refresh their memory on sound theory and prepare for the exam to gain the Certified Brand Manager credential. This course is designed for brand managers and those responsible for creating and strengthening a company’s brands. In addition, it is useful for people who interact with brand managers, and those who are responsible for marketing products and services.

• Brand managers and those responsible for managing the function
• Marketing managers
• Product managers, product marketing managers and others leveraging their brand when marketing products

Certification Criteria

You must meet two criteria to be eligible for an AIPMM Certificate for this course:

• Satisfactory attendance: You must attend all sessions of the course. If you miss more than two hours of the course you will not be eligible to sit the course exam
• Successful completion of the course exam: You must complete the exam with a pass mark of 74% or above

Delivered by Ayman

Ayman is a brand strategy and marketing expert with over two decades of international experience in the FMCG sector. He has led brand development and portfolio strategy for some of the world’s most recognised consumer products, delivering training and consulting engagements across Europe, the Middle East, and Africa. His core focus lies in building distinctive, consumer-centric brands that drive loyalty, differentiation, and long-term growth.

Certified by AIPMM

The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organisation of product managers, brand managers, product marketing managers and other individuals responsible For guiding their organisations and clients through a constantly changing business landscape.

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