Certified Brand Manager (CBM)

The Certified Brand Manager (CBM) course is an intensive brand management training course designed to deepen your understanding of brand management roles, responsibilities, and strategies. It equips professionals with the knowledge to strengthen brand identity, drive customer engagement, and achieve long-term business success. The course prepares participants for the AIPMM Certified Brand Manager certification exam.

In the Certified Brand Manager (CBM) course, you will learn key brand management concepts such as brand equity, brand positioning, and brand architecture. You will develop skills to analyse brand performance using industry-standard metrics, create comprehensive brand strategies aligned with business goals, and apply brand management principles across marketing, sales, and customer experience. The training also covers brand risk mitigation and compelling brand storytelling techniques.

More details are available in the course brochure.

The Certified Brand Manager (CBM) course uses a proven, evidence-based methodology integrating scientific and data-driven approaches to build strong brands. It includes frameworks like the Brand Value Chain, Customer Based Brand Equity (CBBE), and brand architecture strategies. The course balances qualitative and quantitative evaluation methods to assess brand performance and applies global best practices in brand marketing and management.

The course is ideal for professionals responsible for building and managing brand presence, including Brand Managers, Product Managers, Marketing Directors, Digital Marketing Professionals, Sales Managers, Customer Experience Managers, and Business Owners. It benefits both those new to brand management and experienced individuals aiming to enhance their strategic skills and gain brand management certification.

There are no formal prerequisites required to join the Certified Brand Manager (CBM) course. However, individuals with a business background and several years of experience are more likely to achieve higher exam scores. The course is also valuable for those with minimal brand management experience, providing a solid foundation in brand management principles.

Upon successful completion of the course assessment and passing the AIPMM Certified Brand Manager exam, participants receive a prestigious certified brand manager certification issued by AIPMM. The certification is globally recognised and validates your expertise in brand management. Attendees who do not meet all criteria receive an Informa Connect Academy Certificate of Attendance.

The course is available in both in-person and live online formats, accommodating diverse professional needs. Course schedules, pricing, and session details can vary, so it is recommended to check specific offerings for dates and formats. The course includes a final exam completed online on the last day of training. Full course duration details are available in the course brochure.

Participants must bring a laptop or tablet to the Certified Brand Manager (CBM) course to complete the online certification exam. Course fees include all necessary documentation and resources for learning, as well as refreshments for in-person attendees. Digital collaboration tools are used for virtual sessions to ensure interactive and effective training.

This brand management training course enhances your ability to develop strategic brand positioning, manage brand portfolios, and implement brand planning effectively. You will practice creating impactful brand messaging and master evaluation techniques to monitor brand equity and market performance. The hands-on approach helps transfer learning into immediate workplace application to drive brand growth.

Yes - we offer early bird discounts for the Certified Brand Manager (CBM), so the earlier you register, the better the rate you’ll secure. Organisations sending multiple participants can also benefit from group booking discounts, making it easier and more cost-effective to train full teams or departments together.

If you’re interested in group bookings or want to check available discounts, contact us at meenquiries@informa.com.

We also provide in-house and fully customised training solutions, where the programme can be tailored to your organisation’s specific goals, strategy needs, or internal capability requirements. For customised or in-company training, reach our Corporate Training Solutions team at cts@informa.com

Informa Connect Academy is a global provider of certified professional training, offering expert-led courses in leadership, finance, HR, strategy, and more. As part of the FTSE 100-listed Informa Group, we deliver 1,000+ courses annually across in-person, live online, and digital formats, helping professionals and organisations upskill with confidence.

Informa Connect Academy delivers training across 15+ key sectors, including:

• Finance & Risk

• Human Resources

• Project Management

• Energy & Sustainability

• Maritime & Transport

• Technology & Innovation

• Leadership & Strategy

• Law, Procurement & Supply Chain

Each course is industry-relevant and globally certified, helping professionals upskill with practical tools for career growth.

Explore programmes by sector in our course catalogue or calendar.

Informa Connect Academy offers 1,000+ certified training programmes across in-person, live online, and on-demand formats. Courses cover leadership, finance, HR, strategy, operations, and more with CPD-accredited and university-backed options. Whether you're seeking flexible online learning or immersive classroom sessions in cities like Dubai, London, or Singapore, there’s a format to suit every schedule and career stage.

Our courses are led by senior certified trainers and former C-suite leaders with 15–30+ years of real-world experience. Faculty members are experts in their field, often working across Europe, the Middle East, Asia, and Australia. You’ll find bios and credentials for each trainer on the brochure, so you know exactly who’s leading your session before enrolling.

Yes, this course is certified by NASBA. Most Informa Connect Academy courses are CPD-accredited or delivered in partnership with globally recognised organisations, including CIPD, PMI, NASBA, EFQM, WorldatWork, and DMI.

These accreditations ensure that our programmes meet international training standards and support your professional development goals.

You can view the full list of accreditation and academic partners on our website.

Brand management refers to the strategic process of developing, positioning, strengthening, and maintaining a brand to build long-term relationships with customers and maximise brand equity and brand value. It involves managing the different levels of a brand - including its elements, attributes, personality, core values, and positioning - while ensuring the brand delivers a clear promise and meaningful experience to its audience. Effective brand management helps organisations create strong, differentiated brands that stay relevant in changing markets.

A Brand Manager is responsible for shaping how a brand is perceived in the market and ensuring it delivers consistent value to customers. Their role includes defining brand identity, developing brand positioning, managing brand architecture and portfolios, strengthening customer relationships, and overseeing brand development and maintenance. Brand Managers also measure brand equity, respond to market changes, support brand revitalisation when needed, and work across departments to ensure the brand strategy is effectively implemented.

While both roles contribute to business growth, a Brand Manager focuses specifically on building, positioning, and protecting the long-term value of the brand. This includes defining brand identity, promise, purpose, and equity. A Marketing Manager, on the other hand, typically focuses more broadly on marketing activities such as campaigns, promotions, and demand generation. Brand Managers often work closely with Marketing Managers, but their primary responsibility is ensuring that all marketing efforts align with and strengthen the brand’s long-term strategy and positioning.

A Brand Manager needs a combination of strategic, analytical, and creative skills. These include the ability to define and position a brand, understand customer relationships, manage brand identity and architecture, and measure brand equity. Strong communication and cross-functional collaboration skills are essential, as Brand Managers work with multiple organisational interfaces. They must also be able to adapt to market trends, leverage digital and social media to strengthen the brand, and make informed decisions that enhance brand value over time.