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28 - 31 October 2024

In Person or Live Digital

Certified Sales Management Professional

Develop a dynamic and full perspective on Sales Management, linking Sales activities to Business Strategy and Commercial Objectives

Sign up for our Certified Sales Management Professional Training

Gain practical insights, industry best practices, and actionable techniques that will propel your sales management career forward

Why Attend?

Sales professionals have always been tasked with delivering commercial results to achieve business objectives, however, the scale of competition and focus on value by customers makes success even harder.

Benefits Of Attending

  • Gain the understanding, tools and frameworks used to create successful Sales Plans
  • Focus on customer understanding to enable the creation of winning sales propositions and drive Key Account Management (KAM) approaches to sales resource deployment in KAM

Learning Style

This course is highly practical and very hands-on. Delegates will work together to apply each topic element to a series of exercises chosen to work equally well for B2B or B2C attendees. The teams will create a dynamic learning environment and an opportunity to question both theory and practical application.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.

Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models

Is this course for you?

Who Should Attend

This course is targeted at Sales and Commercial professionals at all levels including Sales Directors and Managers, General Managers, Client Leads, Key Account Managers, Category Managers and all those involved in Sales.


  • Building a strategic approach to Sales, coupled with an agile Sales team makes the challenge more achievable
  • Understanding that Sales is not an isolated function, and needs toleverage effective Marketing to drive demand

Course Requirements

Delegates must meet two criteria to be eligible for an Informa Connect Academy (ICA) Certificate of Completion:

  • Satisfactory attendance - Delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course assessment
  • Successful completion of the course assessment - Assessments will be ongoing and based on in-class participation and activities


Delivered by Miles

Miles is a commercial leader and consultant with over 25 years of experience in creating strategy, developing and executing commercial and marketing plans, designing organisations and building capabilities, developed through senior roles and engagements in both B2B and B2C markets.

Certified by CPD UK

The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement