Charmin and SitorSquat: nontraditional marketing at its finest
Ever find yourself on a road trip in the middle of nowheresville and needing a bathroom so bad that your teeth hurt? And let's face it (especially the ladies), we don't want just any bathroom, we want a clean bathroom. Well, no need to look futher than your phone, because the marketing geniuses at Charmin have signed on to sponsor a new app called SitorSquat that locates and records restrooms across the globe.
This is social networking at its finest...hunting for your hiney. SitorSquat greets you on the homepage with Charmin's brand image of a cute animated red Charmin bear wagging his behind that will make you laugh out loud. The app is a free download for iPhone and the BlackBerry, and allows users to locate bathrooms and also depends on users to post bathrooms and rate them.
So far, SitorSquat has logged more than 50,000 toilets in 10 countries, more than half a million unique visitors and 1,600 downloads of its mobile app. Charmin is capitalizing on the social media craze, and believes the continued growth of SitorSquat will bring growth to the brand.
According to the Charmin press release, this is the first time a toilet-paper brand has partnered with a downloadable mobile application. My prediction? Looks like Charmin is not only selling TP, they're TP'ing all over the market.