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23nd Annual Complaints Management Forum
June 2025
London

Maria Lagutina
Data Products Director – Customer identity, Networks & Interactions at NatWest
Speaker

Profile

20 years of experience in data, digital, eCommerce, business and change transformation within a financial services sector, having worked across lines of business, geographies (EMEA, APAC, US), organizational (country, regional, global, highly-matrixed environment) and accountability levels. Assumed a variety of roles in areas ranging from operations and technology to business consultancy, product strategy & delivery, and sales.

Passionate about customer experience, transformation towards digital, making the consumer process friction-free and seamless, powering up customer experiences with data. Digital evangelist, team-player and a positive leader.

Specialties: data products, data analysis, digital sales, online marketing, analytics, CX, UEX, digital servicing, Internet, mobile, eCommerce, Retail Banking, electronic banking, business analysis, digital strategy, product ecosystem, digital transformation, business transformation, change management, process re-engineering, agile, product P&L, analytics, target operating model, project management, program management, digital payments.

Agenda Sessions

  • Evidencing the customer journey and providing fair outcomes

    10:10