Is it possible to save the planet by paving it?
Can a good box help feed a growing population?
Will prescription drug packages make patients healthier?
Discover the answers in three revealing case studies that demonstrate proven strategies for 'making money and doing good.' Bruce Thomas will talk about MWV's sustainable innovations such as Evotherm (a warm-paving product that reduces air emissions), Shellpak (an adherence package for prescription drugs), and fresh produce packaging (designed to increase agricultural exports from Brazil).
In the course of these case studies, Thomas will shed light on the growing opportunity for innovators to provide sustainable solutions that meet the economic, social and environmental challenges of governments and consumers in emerging markets ' as well as here at home.
Learn more as Bruce shares first-hand experiences that will show you how to:
' Design sustainable products specifically for emerging markets
' Determine which products 'play well' in other countries
' Talk to government leaders and get them to listen
' Address the burning needs of consumers around the world
About the speaker
Bruce Thomas, Senior Vice President, Global Market Strategy and Emerging Markets, MWV Corporation
Bruce Thomas, is a leading voice on the challenges and opportunities associated with business development in emerging markets. In his role as chief strategist for MWV's global market development, he leads several initiatives aimed at delivering profitable growth through innovation and expansion in key emerging markets such as China, India and Eastern Europe.
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