Complimentary Web Seminar: Maximizing the Organizational Value of Insights

We would like to invite you to an upcoming web seminar!

Title: Maximizing the Organizational Value of Insights
Date: Wednesday, September 12, 2012
Time: 1:00 - 2:00 PM ET

Reserve your Webinar seat now at: https://cc.readytalk.com/r/fenm0x5hjyqg
Please mention priority code: MWJ0023-BLOG

Are you frustrated by requests for new insights while those previously discovered go unleveraged? Does your organization struggle with crystallizing insights, making them accessible and understood, or translating them into actionable innovation?

About the web seminar:
Most marketers have no shortage of research findings, but to return the investment, findings must be turned into insights that are accessed, understood and used by company stakeholders.

Join us for a webinar in which we'll share best-in-class methods for maximizing the organizational value of insights.

We'll address solutions to challenges such as getting insights internalized by company stakeholders and getting more mileage from research by "connecting the dots" from research to insights to implications, strategies and activated solutions. And we'll review case studies with major brand companies and retailer and offer learnings, including:
- Formal and informal methods for turning findings into insights
- New tools for socializing insights across organizations
- Techniques for aligning teams around implications and forward-thinking retail programs

Reserve your Webinar seat now at: https://cc.readytalk.com/r/fenm0x5hjyqg

If you have any questions about this web seminar contact me at jpereira@iirusa.com.