Confirmit launches new market research software

Confirmit, a software vendor specializing in market research software, has released a new software-as-a-service for market research.

The software will provide market research organizations with software to deliver multi-mode research using the web, telephone interviewing, paper questionnaires, face-to-face interviewing, and offline data collection methods.

The chief strategy officer, Pat Molloy, had this to say about the new software:
"The arrival of this platform has created widespread interest across the market research industry. It is the first solution of its kind to combine the many benefits of true, multi-mode research with the cost reductions and efficiencies offered by on demand delivery."

Source: CRB Online