Could Coca-Cola be collecting new ideas for flavors?

In a recent article at the Neuromarketing blog, they look at a new soda machine Coca Cola is currently testing this in fast food markets throughout Atlanta and California. Each machine can make upto 100 different soda flavors with the machines. The author of the article suggests that this could be a way not only to personalize the sodas, but also collect data on what flavors are particularly stronger in certain areas. It also points to the fact that this data could result to distinct regional flavors specifically for regions. Cherry grape Coca-Cola, anyone?