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October 4-6, 2021
Sheraton Denver DowntownDenver, CO

Health & Safety at CREATE

CREATE: The Future of Foodservice will be organized in accordance with Informa’s AllSecure health and safety standards. As the world’s leading events’ organizer, Informa has developed a detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events, providing everyone with reassurance and confidence they are participating in a safe and controlled environment.

Placing your safety at the heart of our events - When you join our event, you can expect to see that health and safety is a priority, and that a range of measures are in place to ensure everyone involved is able to enjoy a safe, hygienic, productive and high-quality organized event experience.

Informa AllSecure

All Informa events will be run according to official government and local authority guidance in the first instance, as well as any venue or location-specific regulations. In addition, all Informa events will follow the ten Informa AllSecure priority commitments. Wherever applicable and possible, our events will also apply the fuller range of standards and guidelines described in the  Informa AllSecure guidebook.

Cleaning and Hygiene

Here are measures we will take to facilitate the highest levels of cleanliness and hygiene:

Enhanced Cleaning
Enhanced Cleaning

CREATE will undertake enhanced, deep cleaning before, during and after our events, working with venue partners to ensure the highest standards of hygiene and cleanliness. This includes continuous sanitization throughout the course of an event, with a focus on high-touch areas such as door handles, restrooms and food and beverage areas.

Personal Hygiene
Personal Hygiene

CREATE will provide additional hand sanitizing stations, sponsored by ECOLAB, throughout the event space, encouraging all participants to regularly wash and disinfect their hands.

Physical Distancing

We will manage physical distancing through the following processes:

Non-Contact Registration
Non-Contact Registration

Through increased use of technology, CREATE aims to minimize lines and entry transactions. Visitors are encouraged to register online before the show enabling barcode scanning for contactless entry. Registration counters will have a partition between visitors and registration staff.

Crowd Density Standards (CDS)
Crowd Density Standards (CDS)

CREATE will maintain a density of participants. This will be managed through one or more control measures such as pre-show communications to participants, as well on-site signage and floor markings.

Physical Distancing
Physical Distancing

CREATE is following a 3-foot radial distance / 6 feet of physical distance per person. There will be one-way entrances and exits into session rooms. Lounges, table rounds, seating areas will be arranged to ensure social distancing.  Elevators and Restrooms will have capacity controls.

Detect and Protect

Measures are in place for both protection and early detection:

Personal Protective Equipment (PPE)
Personal Protective Equipment (PPE)

All attendees and staff will be required to wear a face mask upon entry to CREATE. Masks will be available on-site if a guest does not have their own.

First Aid
First Aid

CREATE will have access to a qualified first aid responder for any immediate medical needs or medically related questions.

Stay Safe at CREATE

Our vendors are taking all precautions and providing added tips on designing a Safe and Successful Event. GES, our event General Contractor, will be following guidelines provided by the ESCA to help create a safe environment for all. GES has also created their own Health & Safety guides as one of the first vendors to help execute a safe event in 2021. Check out the GES Health & Safety page for more information.

The Sheraton Denver Downtown has taken sensible precautions onsite such as:

  • Deployed additional hand sanitizer stations in high trafficked areas throughout the venue.
  • Installation of additional hygiene advisory signage throughout the venue.
  • Increased frequency of cleaning and disinfecting commonly touched areas by use of electrostatic sprayers.
  • Employing face coverings and social distancing measures onsite, in support of public health recommendations

Acknowledging that the current public health landscape is a fluid situation, visit regularly updated public health resources for general information on stopping the spread of COVID-19.

Centers for Disease Control

Colorado Dept. of Public Health

Denver Public Health

What Attendees Need to Know:

Ensure you read through our Attendee Health & Safety Checklist to prepare for a safe & successful event and reach out with any questions:

While specific detailed measures being taken for our event are still being planned, 

Click here to view recent webinar by Gary Schuman, Head of Safety, Security & Resilience, and learn more about Informa’s All Secure standards and how this has been rolled out at recent Informa events.


If you have further questions or concerns, contact us at

Health, safety and security guidelines as of March 31, 2021. CREATE will continually update with relevant health and safety standards to ensure you receive the most update to date measures and information for a safe, secure and organized event.