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July 20 - 22, 2026
Terranea ResortRancho Palos Verdes, CA

Alicia Mowder
Chief Marketing Officer at Mendocino Farms
Speaker

Profile

Alicia Mowder is Chief Marketing Officer of Mendocino Farms, where she helps guide the brand’s growth through digital evolution, guest focused engagement, and distinctive brand building. A seasoned marketing executive, Alicia has held senior leadership roles at Panera Bread, Circle K, and SONIC Drive In, leading menu innovation and brand transformation at national scale. She is known for aligning guest insight, team member engagement, and shareholder value to build brands that earn loyalty and drive long term growth.

Agenda Sessions

  • How to Leverage Menu Innovation to Drive Traffic in Tough Times

    1:45pm