Gabe Alonso

VP of Integrated Marketing & Experience at El Pollo Loco

Speaker

Gabe Alonso is a Marketing Innovator with over 15 years of experience in integrated marketing. He has worked across various industries, including music, entertainment, apparel, and food and beverage. Gabe's expertise includes brand and social media strategy, digital product marketing, and customer relationship management (CRM).

Throughout his career, Gabe has overseen integrated programming for MTN DEW ENERGY and Rockstar Energy at PepsiCo, developed marketing strategies for Call of Duty at Activision Publishing, and spearheaded the creation of personalized customer retention programs at Nike, Inc.

As Vice President of Integrated Marketing and Experiences at El Pollo Loco, Gabe plays a pivotal role in the company's digital evolution. He spearheads innovative strategies that drive the brand's online and cultural presence and customer engagement. Gabe oversees a comprehensive marketing ecosystem, including paid and earned media, app and website development, CRM, loyalty programs, and influencer partnerships.

Gabe is a graduate of The College of New Jersey and is based in Los Angeles. In his free time, he enjoys road biking, outdoor activities with his Australian Shepherd, spending time with his wife and young son, and exploring California's incredible wine regions.