Jasmine Miller

CEO at Beyond Juicery + Eatery

Speaker

Jasmine Purscell is the CEO of Beyond Juicery + Eatery (52 locations) and Detroit Wing Company. With nearly three decades of experience building and operating businesses across construction, hospitality, and personal care, she brings a rare combination of systems thinking, operational discipline, and people-first leadership to the franchise space.

Jasmine stepped into the QSR/fast casual world in 2024 and immediately focused on the fundamentals that drive franchisee success: unit economics, operational consistency, and scalable growth. She knows what it takes to build something from the ground up — and what it takes to hand it off and watch someone else run with it. Her passion is sustainable, scalable growth.