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CREATE
October 15-17, 2025
Omni Nashville HotelNashville, TN

Jason Suarez
VP Digital, Business Intelligence & CRM Engineering at Dine Brands
Speaker

Profile

Jason Suarez currently serves as the Vice President of Digital, Business Intelligence and CRM Engineering at Dine Brands Global. With a proven track record in the technology industry, Jason excels in building and deploying innovative products and solutions that enhance guest and team member satisfaction, drive business growth and optimize a company’s data strategy. Within his role, Jason has contributed to several key initiatives, including the launch of IHOP’s loyalty program and incubation of its various A.I. efforts, while continuing to oversee the build out and implementation of transformative technologies across Dine and all three of the company’s brands – Applebee’s, IHOP, and Fuzzy’s Taco Shop. Throughout his career, Jason has successfully managed P&Ls for numerous product lines, while leading the strategy, buildout and delivery of technology solutions in diverse industries, including financial services, hospitality, and restaurants. His deep understanding of point-of-sale systems, digital channels, CRM, marketing automation, corporate technologies, engineering, and data services, has made him an integral asset to enabling numerous business strategies. Jason received his Bachelor’s Degree in Economics and History from the University of California Berkeley and his M.B.A from the UCLA Anderson School of Management. Beyond his professional endeavors, he enjoys traveling and has visited over 60 countries. When he's not traveling, you can find him running around town with his two huskies, Kaya and Kanuk.

Agenda Sessions

  • Loyalty & Data Table Talk Panel & Roundtable

    3:45pm