Krystal Faircloth

Director, Brand & Product Marketing at Smalls Sliders

Speaker

Krystal Faircloth, Director of Brand & Product Marketing at Smalls Sliders, leads marketing and menu strategies that align with the brand's ethos of simplicity. In her role, Krystal oversees initiatives to drive innovative brand & marketing efforts, creative development, and hyper-local community engagement that transforms customers into brand loyalists.

Before joining Smalls Sliders, Krystal led creative services for LSU Athletics and served as Chief of Content for MatchPoint Connection, a leader in NIL and influencer marketing. During that time, Krystal built a significant digital presence of 350k+ followers on her own social media accounts, working with leading brands like Procter & Gamble, Four Seasons, Net Jets, Saks Fifth Avenue, David Yurman, and more.

Krystal’s focus on marketing execution and guest experience has been instrumental in driving Smalls Sliders' rapid expansion, while bringing to life the brand’s purpose of making everyone’s day a small bit better.