Margaret Farrell

Head of Marketing at Vertex Hospitality Group

Speaker

Margaret M. Farrell is an accomplished marketing professional with extensive experience in the restaurant industry, currently serving as Head of Marketing for Vertex Hospitality Group. In her role, she develops and implements innovative marketing strategies to increase brand awareness and drive customer acquisition for a portfolio of five brands and over 140 restaurants nationwide. She collaborates with the leadership team to create comprehensive marketing plans, oversees the execution of social media strategies, and leverages data-driven insights to optimize campaign performance. Previously, at Wingstop, as US Director of Field Marketing and Activations, she led North America's field marketing strategy, boosting performance across 1,500+ locations. Earlier, as Senior Brand Marketing Manager at Nathan's Famous, she implemented global marketing initiatives and optimized digital campaigns to enhance consumer engagement and brand awareness.