Matt Banton

VP, Menu Strategy & Innovation at Cracker Barrel

Speaker

Matthew Banton is an accomplished marketing and innovation leader with over 13 years of experience driving product development and strategic growth in the food and beverage industry. Matthew joined Cracker Barrel in August 2024 as Vice President, Menu Strategy & Innovation. He is responsible for developing the guest centric roadmap for the menu and shaping the culinary vision of the brand's product portfolio. Prior to joining Cracker Barrel, Matthew held senior marketing roles at Restaurant Brands International, supporting Burger King, Tim Hortons and Firehouse Subs.