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CREATE
October 15-17, 2025
Omni Nashville HotelNashville, TN

Morven Groves
Managing Partner at 10 Point Capital
Speaker

Profile

Morven has spent over 20 years investing and advising in travel and hospitality businesses, with 15 years focused on franchising in various capacities – as franchisor, franchisee, and franchise investor. She is passionate about growing brands in the right markets, with the right partners. Morven works closely with the management teams of 10 Point Capital’s portfolio companies to help them set strategy and execute their growth goals. Prior to joining 10 Point Capital, Morven was a franchisee herself for Hand & Stone Massage & Facial Spa, and was a Vice President on Franchise Development and Finance teams for InterContinental Hotels Group, where she had responsibility for the Americas market strategy. Additionally, Morven spent over 7 years with McKinsey & Company, in Europe, Asia and the US.