Norman Wu

CEO at Conscious Hospitality Group/Matcha Magic

Speaker

Norman Wu is a dynamic, forward-thinking entrepreneur reshaping the Pacific Northwest’s culinary scene. As the CEO and Founder of Conscious Hospitality Group, Wu has pioneered a multi-brand restaurant collective that balances rapid commercial scaling with deep commitments to environmental sustainability and progressive labor practices.

Wu has successfully turned a disruptive outsider perspective into a distinct competitive advantage. He oversees a diverse and growing portfolio of nine fast-casual and artisanal brands—including the flagship franchise Just Poké, Matcha Magic, Sugo Hand Roll Bar, and HAP’S Burgers & Taps. Under his leadership, CHG has scaled to dozens of regional locations, prominent stadium placements, and strategic local acquisitions while remaining relentlessly focused on its "people over profits" ethos.