Phil Wills

Partner/Owner at The Spirits In Motion

Speaker

Phil Wills is a hospitality consultant, speaker, television personality, and co-founder of The Spirits in Motion, a hospitality consulting firm specializing in beverage strategy, operations, training, and guest experience.

With more than 25 years in the hospitality industry, Phil has worked with independent operators, national brands, luxury hotels, entertainment venues, and emerging restaurant concepts to develop profitable beverage programs, elevate service standards, and create memorable guest experiences. His work spans concept development, menu strategy, training, openings, operational turnarounds, and hospitality culture.

Phil is widely recognized as one of the hospitality and beverage experts featured on Paramount Network's Bar Rescue, where he has helped transform dozens of struggling businesses across the country. Beyond television, he is a longtime industry educator and speaker, sharing practical insights on hospitality, leadership, beverage innovation, and building revenue-driving guest experiences.

Whether consulting on a new concept, developing a cocktail program, or speaking from the stage, Phil's mission remains the same: helping operators create meaningful connections with guests while building stronger, more profitable businesses.