Tom Cortese

CEO at Counter Service

Speaker

Tom Cortese is a product-led entrepreneur dedicated to building craveable global brands. As co-founder of Peloton, he spent over a dozen years as Chief Operating Officer and Chief Product Officer, scaling the company from a startup to a household name by crafting compelling, user-centered experiences.

In 2025, Tom translated his expertise reshaping the fitness market into driving innovation and quality to the larger fast food market. Partnering with Steve Ells at Kernel Foods, he launched Counter Service, a technology-enabled sandwich concept—leveraging a lean, scalable model and predictive systems to deliver high-quality, real food in a quick service format.