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CREATE
July 20 - 22, 2026
Terranea ResortRancho Palos Verdes, CA

Troy Hooper
CEO at Hot Palette America and Pepper Lunch Restaurants
Speaker

Profile

Troy Hooper joined Pepper Lunch as one of the three global business unit CEO’s for the brand, and oversees Pepper Lunch’s parent company in North America, Hot Palette America. Troy brings 30 years of unparalleled experience in hospitality, operations management and executive leadership to this role, which has fueled Pepper Lunch’s infrastructure development, growth efforts, and brand deliverables, creating a fruitful franchise model for the North American market. Throughout his career, Troy has successfully built new concepts, rebranded existing restaurants, and improved well-established venues for iconic brands. Troy’s decades of experience and business acumen brings a breadth of knowledge to the rapidly growing global brand, Pepper Lunch.

Agenda Sessions

  • More Than a Meal: Crafting Restaurant Experiences That Build Loyalty

    2:00pm