Day One Workshop Holistic Research Strategies

I was able to pop into another very cool workshop this afternoon.

And while the room was chilly, the speakers were more than warm when I entered their workshop. Presented by David Lundahl, President and CEO, and Greg Stucky, Vice President, of Insights Now were on hand to walk everyone through the material. One of the most interesting elements of the workshop was their in-depth explanation of quantifying free association. Here's just a small taste of the workshop here:

If you are in attendance, be sure and get some more information and a detailed map of their qual-quant mixed research strategy approach, by visiting them at their booth #315/317 in the Exhibit Hall.