Don't fall into the traps

At The Inquirer, they recently addressed consumer insights and how they affect market research. One particular section that caught my eye was two traps that will keep you from finding new market opportunities for your customers.

Don't fall into these traps:
1) Begin held back by your best practice, or fear of the unfamiliar
2) A mindset that complex and sophisticated search and market understanding, or market approaches that are at the expense of similar but richer ones