Don't underestimate your market

At the Speak Without Interruption blog, Jack B. Rochester discusses a concert he chose to go to over a Red Sox/Yankees game. He points this out because he was going to see the band The Decemberists, and he is a 64 year old. He also noticed many other older fans sprinkled throughout the crowd in addition to the clean-cut younger generations that made up the majority of the audience. He concluded two things from this very diverse crowd:

1) As marketers, we should never assume - presume? - we understand the who and what of our market.
2) Don't let your mindset too closely define your the segmentation or differentiation product or service - otherwise, you might not 'get it.'

Read his full post here.