The consumer is the ultimate judge of every new product/service offering - and yet the consumer is often absent from the development process. Consumer participation is critical to ensure you drive successful front-end innovation.
Introducing the all NEW FEI EMEA Customer Driven Innovation Summit: Co-Creating for Innovation, By Demand
Featuring sessions on:
' CO-CREATE: The Collaborative Innovation Process
Pierre Swart, Global Head of Innovation Delivery, British American Tobacco
' Innovation through Global Collaboration: Nokia's Ideas Project
Kirsten Kuehl, Head of Developer and Community Innovation, Nokia
' From Value Chain Business Logic to Brand Eco-System: Consumers Are Not Just Consumers Anymore
Tormond Askildsen, Senior Director, LEGO Group
' Dealing with Customer Centric Innovation: How to Fuse the Entrepreneurial Spirit with the Desire to Control Risk in the Corporate Environment
Pamela Pauwels, Director Customer Insights and Innovation, Philips Healthcare
' Customer Driven Innovation at Nestle Research Centre
Andrey Evtenko, Consumer Insight Specialist, Nestle Research Centre, Nestle
Take a look at this year's program to see how some of the world's leading companies are successfully introducing customer co-creation into their innovation cycle.
Readers of this blog save 15% off the standard rate. Mention code FEIEMEA13BLOG to reserve at this rate. Register here:
Online:http://bit.ly/SoxOCm
Email: register@iirusa.com
Phone: 1.941.554.3500
P.S. Don't forget to join us for our upcoming webinar series! Details here.